AI has given birth to several content marketing tools. It’s true that AI can make content marketing processes more efficient, but unfortunately, not many marketers know how to leverage AI in their content ops. Most marketers end up using AI for content creation and think that’s the best use of it. I hate to break it to you, but it’s not! In fact, creating content with AI (especially long-form) is the one use case for which you MUST NOT use the technology.

This blog will teach you how to use AI in processes that support your HUMAN-content creation process, like content optimization, finding content gaps, brainstorming header ideas, and more.