Hypotenuse AI is an AI content writer that helps you create SEO-optimized content that fits your brand and voice.

It helps you generate blogs, product descriptions, social media posts, ad copies, and 20+ other content types. The tool is best suited for SEO teams and e-commerce brands. 

In this article, I will review all its major features and show you how each feature of Hypotenuse AI works, which ones are good, and which ones to stay away from.

But before we get started:

❗ Disclaimer: Don’t use Hypotenuse AI to generate content (especially long-form content) that you plan to publish online. AI content marketing tools aren’t meant for that. Instead, use it in processes like – content ideation, research, optimization, and repurposing. Even if you use Hypotensue AI for content generation, it’s better to take that content as inspiration and rely on human content to create better results that rank and convert.

The Top 6 Hypotenuse AI Features I Reviewed

Hypotenuse AI has 6 features that I thought could help content marketers in some or the other way:

• Blog article writer
• Product descriptions generator
• Rewriting content
• HypoChat
• Marketing angles
• HypoArt

Let’s discuss these features one by one.

Feature 1. Blog Article Writer

Hypotenuse AI comes with a blog writer that helps you write blog posts from start to finish. 

Let’s test the tool and check if the content is worth publishing or if it gives you the same mediocre type content as other AI writing tools.

Step 1. From the homepage of Hypotenuse AI, click on the ‘Blog article’ card.

Step 2. Under the Content brief section, start by describing your topic to Hypotenuse AI in the box ‘Write an article about…’.

Step 3. Type your primary keyword in, select the tone, and article length. 

Step 4. Click the Advanced Customizations drop-down and fill in the details:

• Point of view: First, second, or third person
• Describe your brand
• Describe your product or service

Step 5. Select the number of Titles you want to generate and click ‘Generate titles.’

Step 6. Hypotenuse AI will now give you title ideas that you can see on the right-hand side of your screen. Choose the one you think is the best and click ‘Create Outline.’

Step 7. Hypotenuse AI will now generate an outline of its own. You can edit this outline by adding and removing headers. 

What’s more, by clicking the small magnifying glass icon at the side of each header, you can generate key talking points from the top web results. 

Here’s the final outline after all the edits I made:

After finalizing the outline, click ‘Next.’

Step 8. One thing I like about Hypotenuse AI is that it lets you add key talking points to each header in the outline manually as well. 

This helps you set guard rails for the AI and have control over the content AI produces.

Click ‘Generate article’ after you’re done adding the key points for each header, and let Hypotenuse AI work its magic.

❗ Spoiler alert: The article was of sub-par quality. 

It missed some major talking points and didn’t cover all of them in detail. For example, there was no content about how businesses use WhatsApp as a marketing channel, why it is important for businesses to use these channels for marketing, and some more points.

There were no images to break the content wall. The AI tried writing from my perspective but added irrelevant information to the article in some places.

Hypotenuse AI might be a good start to the blog creation process, but it surely didn’t give me a result that I can publish and expect to rank in the top 10 of Google searches.

Feature 2. Product Descriptions Generator

The product description generator helps you create first drafts of the descriptions that you can edit and publish on your e-commerce stores.

Step 1. Click the Product descriptions card you see on your Hypotenuse AI dashboard.

Step 2. Click the ‘New catalog’ button.

Step 3. Name the catalog, set the word count per description, and then click ‘Create.’

Step 4. Now, you need to add a product to your catalog. Go ahead and click ‘+ New item.’

You can also import products from Excel, Shopify, WooCommer, BigCommerce, AirTable, and Amazon.

Step 5. For this tutorial, I am simply adding a product manually. So, as soon as I clicked on ‘+ New item,’ Hypotenuse AI asked me for the following product information:

• Product image
• Product Title
• Brand
• Product details
• SEO keywords

Step 6. After providing all the information, click ‘Generate.’

Hypotenuse AI generated two product descriptions – one was Fresh and another Creative. Both of them were good, and if I were an e-commerce store owner selling bedsheets, I’d use one of them after making a few edits.

Feature 3. Rewriting Content

Step 1. Click the ‘Rewrite content’ card.

Step 2. Hypotenuse AI will now ask you the following information:

• What do you want to do? Improve, simplify, shorten, expand, or rephrase content.
• Text to be rewritten
• Tone
• Number of drafts

Select the operation you want to carry out and click ‘Generate.’

Here’s how AI expanded on the paragraph I gave it.

Similarly, you can ask Hypotenuse AI to summarize content pieces of PDFs. This will help you extract key points and insights.

Feature 4. HypoChat

HypoChat lets you ask AI anything. You can upload a PDF and ask HypoChat questions related to it.

The tool also lets you select if you want depth in your answer or want the answer quickly.

Let’s see the tool in action:

Step 1. Click the HypoChat option from the left-hand side menu.

Step 2. Type the prompt in the Ask AI anything box. 

For this example, I used the prompt suggested by Hypotenuse AI: ‘Write a 1 minute introduction to a YouTube video about: The Future of Influencer Marketing.’

Here’s what AI generated:

Another use case of HypoChat is to analyze documents and give you answers to all the related questions.

Here’s an example PDF file I uploaded on Hypotensue AI and asked questions:

To upload the PDF, click ‘Upload file’ and select the PDF from your device.

After uploading the file, Hypotenuse AI automatically gave me a quick summary and suggested a bunch of questions I could ask the AI.

Example question: What was the total sales revenue for the week?

Feature 5. Marketing Angles

The marketing angles feature helps you answer customer pain points from various different angles. Here’s how:

Step 1. In the General category, click ‘Marketing angles.’

Step 2. Enter the details about your product and service, company/product name, select the tone, number of drafts you want, and click Generate.

Hypotenuse AI will give you different marketing angles and content related to your product or service from which you can get an idea about how to present what you’re selling as a solution that solves customers’ pain points.

Feature 6. HypoArt

As the name suggests, HypoArt lets you generate AI images based on the text you provide.

Step 1. From the left-hand side menu, click the HypoArt option.

Step 2. Describe the image you want to generate, choose the type, and select aesthetics, mood, lighting, artistic, or style. You can also leave these options blank and see what image Hypotensue AI generates.

Click ‘Generate’ and let AI work its magic. 

There are several other tools that Hypotenuse AI offers to help content marketers fasten their content marketing processes:

• Instagram caption generator
• Ad copy generation for Google and Facebook ads
• YouTube title and description generator
• Video hook and introduction generator
• Website headline, tagline, meta description generator

And more.

The process for all these tools is more or less the same – give AI relevant information, and it will do the rest.

Hypotenuse AI Pricing

Hypotenuse AI’s free plan lets you test the platform for 7 days. You can generate up to 11,000 words with its free trial.

If you want to generate more words and use Hypotensue AI for a longer period of time, choose any one of the paid plans it offers:

• Individual: $29 per month
• Teams: $59 – $129 per month (depending on words you want to generate)
• Enterprise: Custom pricing

How NOT to Use Hypotenuse AI

Your primary motive for subscribing to Hypotenuse AI should be to fasten the content creation process by using the tool to brainstorm ideas and save time on research.

With AI comes the temptation to generate lots of content and scale the content creation process to get traction fast. And yes, you will get quick initial traction, but it surely won’t be sustainable.

This is what happens when you generate 1000s of AI pages and publish online blindly:

Even when you create the first draft using Hypotenuse AI and edit it thoroughly, I don’t think it can beat human-written content. So remember, AI content marketing tools are just to support your content marketing efforts and not replace them.

What Did I Like About Hypotenuse AI?

Here are some advantages of Hypotenuse AI:

1. Time-Saving and Efficient Content Generation

Hypotenuse AI is designed to generate high-quality content quickly, saving a significant amount of time. This is particularly useful for dropshipping store owners who sell multiple products and need hundreds of product descriptions.

2. SEO Optimization and Brand Voice Maintenance

The platform is capable of maintaining a brand’s unique voice and ensuring SEO optimization, making it an essential tool for businesses looking to enhance their online presence. 

3. Customizable Content and Image Generation

You can customize the tone, perspective, and language of your content to match your brand voice and target audience. The platform supports 25+ languages and can generate images and artwork from text descriptions, making it a versatile content marketing tool.

What I Didn’t Like About Hypotenuse AI?

Like every other AI content marketing tool, the tool has significant drawbacks too:

1. Limited Content Customization and Originality

Hypotenuse AI, like every AI content generator, struggles to capture the nuances, emotions, and creativity that human writers can infuse into their content. 

This limitation results in producing content that lacks originality, personality, and a human touch, potentially leading to generic or uninspiring outputs.

2. Potential Inaccuracy and Relevance Issues

Hypotenuse AI is not flawless and might produce inaccurate, irrelevant, or nonsensical content in certain contexts or domains. 

You should be cautious, as AI-generated content will not always align perfectly with the intended message or audience, leading to potential quality and relevance concerns.

Is Hypotenuse AI Worth Investing in 2024

Hypotenuse AI is a content marketing software that helps you to research and create content and images.

The platform comes with multiple mini tools that help you with product descriptions, blogs, short-form content, image generation, and more.

Overall, Hypotensue AI is a great tool for supporting your content creation process. 

However, my suggestion is to stay away from AI content marketing tools when it comes to creating long-form content; instead, use them to enhance your human-written content.

To churn out high-quality, long-form blogs, you need an expert human writer. 

AI isn’t the right solution for content generation.