Briefs are the building blocks of the content creation process. They outline the objective, target audience, tone, format, and other essential elements of a piece of content.

Briefs are important because:

- They set clear expectations for everyone involved – writers, editors, and head of growth.

- It ensures a uniform tone and style across multiple articles. Useful if you have multiple writers working with you.

- It reduces the time spent on revisions. With a good brief, the first draft is often closer to the ready to publish version.

Here’s a sample of the kind of brief you can expect from us: