Optimize content - Fluff No More

I optimize your content to rank higher on Google

On-page SEO (sometimes called on-site SEO) is the process of optimizing parts of your webpages so they rank higher on search engines and get more search engine traffic. This includes updating on-page content, title tags, internal links, and more.

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1. Target keyword placement

Google scans your content to see what a page is about—and readers will likely do the same.

So you should include your target keywords in these key areas:

- H1
- First paragraph
- Subheaders (H2s, H3s, etc.)

This will help Google gain context about the topic of your page. And users will be able to quickly tell whether the page matches their search intent.

2. Meta Description

A meta description is an HTML element used to describe your webpage’s content.

Meta descriptions don’t directly influence Google rankings.

But they can be the deciding factor between a user clicking on your page or choosing another one. Which means they can encourage more search traffic.

3. Heading and subheading

H1 tags and subsequent headings allow users to easily skim your page. They allow Google to understand the hierarchy of your page.

Image to the right in the graphic below is an example of on-page SEO done right. It’s easy to skim and find specific information.

4. Image alt text

Alt text (short for alternative text) is text included in HTML code that describes an image on a webpage.

It has two main purposes:

1. Provide context for search engine crawlers

2. Allow people using screen readers to hear descriptions of images

5. Secondary Keywords [LSI]

Placing the primary keyword and its variation in your blog post won't optimize the content piece isn't enough.

Your blog post must include all the highly relevant words related to the primary keyword.

For example, if your primary keyword is "ecommerce reporting tools," you must include phrases like ecommerce business, reporting tool, customer reports, etc. in your blog post.

To optimize for relevant terms and phrases, I use Clearscope.

Hire us to rank your content higher on Google

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