Simplified AI is an all-in-one AI-powered software designed for modern marketing teams, offering a variety of features to streamline content creation and collaboration.

The tools allow you to create, edit, collaborate, and share various content types, like text, images, and videos, all in one place.

In this Simplified AI review, I will explain the platform’s features that can benefit your content marketing process and tell you which features I think you must leverage to up your marketing game.

But before we start:

❗ Disclaimer: Don’t use Simplified AI to generate content (especially long-form content) that you plan to publish online. AI content marketing tools aren’t meant for that. Instead, use it in processes like – content ideation, research, optimization, and repurposing. Even if you use Simplified AI for content generation, it’s better to take that content as inspiration and rely on human content to create better results that rank and convert.

Simplified AI Overview: A Walkthrough

If you’re a solopreneur or a solo content marketer in a company, you know that you are the one taking care of all the marketing needs. 

Some of the many responsibilities a content marketer has to take are:

• Publishing content online (Google and Social)
• Designing images for content
• Creating videos to upload on YouTube

The list of tasks is endless.

Simplified AI is built to handle all such processes. 

By leveraging Simplified AI as an assistant to speed up every content marketing process, you can save enormous time while keeping the work quality intact.

Here are some features I explored along the way when I tried Simplified AI for my content marketing operations.

Simplified AI Features I Used in My Content Marketing Process

There are 4 main feature categories I cover in this section:

1. AI Writer
2. AI Designer
3. AI Video
4. Social Media AI

Let’s drill down on each of these categories one by one.

AI Writer

To access AI Writer, click the top left corner dotted square and then go to AI Writer.

The ‘Write with AI’ functionality is the main feature of AI Writer. It lets you talk to AI via ChatGPT 3.5 (free users) and ChatGPT 4 (paid users). 

To use this feature, click the ‘Write with AI’ card you see on the screen.

This opens a ChatGPT interface with some prebuilt prompt library that you can use to get started.

For this example, I will be using a prompt to generate ideas for YouTube videos. 

To do so, I simply click on the card under content creation that says – Idea for YouTube Videos.

This automatically pasted a prompt in the message box below the prompt cards. All I had to do was replace the square bracket content—[topic, industry, company, service, product, etc.]—with real information.

Here is the final prompt I used:

Generate five ideas for YouTube videos about Content marketing for small retail businesses. I have a product that helps with planning your SEO strategy, from keyword research to content creation to publishing online. I want to promote my tool via Videos.

💡 Pro tip: I changed the Writing style option to SEO manager, so it gives me relevant ideas.

Here are the ideas Simplified AI gave me:

To see how these ideas are different from what ChatGPT gives, I used the same prompt to get an answer from ChatGPT 3.5. 

Here are the ideas I got:

The ideas given by Simplified AI are far better than those given by ChatGPT; this means the tool is not just blindly built upon ChatGPT. The team at Simplified AI has optimized it for marketing-related prompts.

One other thing I liked about the Write with AI tool is that after the answer, it gave me three follow-up questions to ask the AI. These were all highly related to the prompt and helped me continue the conversation with the bot.

AI Designer

The AI Designer lets you create graphics in eight different categories:

• Presentation
• Thumbnail maker
• Ads
• Carousel
• Meme
• Social media quotes
• Text to image
• Scribble to art

For this example, I took the help of AI to generate a Thumbnail.

Follow these steps to create an AI Thumbnail with Simplified AI.

Step 1. In the AI Designer tool of Simplified AI, click on the ‘Generate with AI’ card.

Step 2. Select the category you want to generate the graphic in. In my case, it’s ‘AI Thumbnail Maker.’

Step 3. Tell Simplified AI about the video topic you want to create the thumbnail on and select a size. The Setting tab lets you choose a creativity level and output language. 

Once you’ve made all the changes and given Simplified AI the information needed, click ‘Next.’

Step 4. The tool will now ask you to select a template. Go ahead and do that. Click ‘Generate’ after you select a template. You also have the option to skip the template selection process and let Simplified AI work its magic.

Step 5. It takes a few seconds for the AI to create the thumbnail.

Step 6. Here’s the thumbnail Simplified AI generated.

It’s obvious that I will need to design custom graphics relevant to the topic I gave Simplified AI and enhance its overall quality before using it in my video.

I personally didn’t like Simplified AI’s image generator. The graphics it generates need heavy editing. It might be a good starting point, but it’s surely far from the end result.

AI Video

The AI video tool of Simplified AI has four unique functionalities where it uses AI to generate:

1. Video clips
2. Audio clips
3. Subtitles
4. Text-to-video

I used all four of them, but the functionality that impressed me the most was the AI video clips. Here’s how it works:

With AI video clips, you can repurpose long videos into short-form videos. This feature can be useful for making short clips for YouTube shorts from one long video you plan to upload.

Step 1. Click the ‘AI Video Clips’ card.

Step 2. If you are subscribed to Simplified AI’s paid plan, you can paste the video URL and upload it to the platform. 

For free users, go ahead and upload a video. As an example, I uploaded one of Ahrefs’ videos.

Step 3. Select the orientation for your short-form videos. You have three orientation options – Landscape, Square, or Portrait, each with multiple template styles.

I want to repurpose this long-form video into YouTube shorts, which are Portrait. 

So I went ahead and chose a portrait orientation and a template I liked and clicked Next.

Step 4. You can now select the language (in my case, English US) and click Generate Clips when you’re ready.

Step 5. Let the AI work its magic. Simplified AI might take 10-20 minutes to generate shorts, so hang in there.

The software took its own sweet time rendering all 6 shorts it gave me, but they were phenomenal. 

All the shorts cover a particular topic, are under 1 minute, and are super digestible.

The tool also gave me a transcript for all the shorts that I can review and edit.

The other 3 functionalities of AI Video by Simplified AI were too basic, and the results it gave me were not up to the mark.

Social Media AI

The Social Media AI of Simplified AI lets you connect different social media accounts and make the publishing process easy. It lets you connect:

• Instagram business or personal
• Facebook
• LinkedIn
• X
• TikTok
• Google Profile
• Pinterest
• YouTube
• Threads

For this example, I connected my LinkedIn account and explored the features Social Media AI offered.

Step 1. Log into Simplified and click the ‘Social Media AI’ card.

Step 2. From several account connecting options, select LinkedIn.

Step 3. Choose if you want to connect a personal profile or a company page. In my case, it’s my personal profile.

Step 4. Enter your Login details.

Step 5. After successfully connecting your LinkedIn account, the Overview section will show the account you connected to Simplified AI.

Step 6. If you see the options just above the Overview tab, you will see a card that says Schedule Post. This feature lets you create a LinkedIn post from scratch and schedule it. Go ahead and click on it.

Step 7. Simplified will now open a tab where you can write a post yourself, add media, or use AI to write the post. It also lets you add comments to the post (in case you want to share a link in the comment with your audience).

Go ahead and write or generate the post.

You can now either save the post as a draft or schedule it for publishing.

One feature I really liked about Social Media AI is that it previews how your post will look on LinkedIn when it goes live. This gives me an idea about how to edit the post so that it looks aesthetically more pleasing.

How NOT to Use Simplified AI

Your primary motive for subscribing to Simplified AI should be to fasten the content creation process by using the tool to brainstorm ideas and save time on research.

With AI comes the temptation to generate lots of content and scale the content creation process to get traction fast. And yes, you will get quick initial traction, but it surely won’t be sustainable.

This is what happens when you generate 1000s of AI pages and publish online blindly:

Even when you create the first draft using Simplified AI and edit it thoroughly, I don’t think it can beat human-written content. So remember, AI content marketing tools are just to support your content marketing efforts and not replace them.

Simplified AI Pricing

Simplified AI has different pricing for different marketing needs:

• Graphic design: $15 – $30 per month
• Video editor: $19 – $49 per month
• AI Writer: $14 – $39 per month
• Social Media: $24 – $39 per month

The platform lets you test all these options in its free trial, but only with its basic features.

Simplified AI Pros

• It’s a one-stop shop for creating social media content, generating AI videos, designing AI graphics, and more.
• The AI Writer helps generate unique and creative content ideas. It’s built upon ChatGPT but is better at answering content marketing-related questions than ChatGPT.
• Does a great job at converting long-form videos into short, catchy videos.
• Easy to use and has several tutorials to guide you if you don’t know how to use a feature.

Simplified AI Cons

• A significant learning curve to fully understand all the features and capabilities of the platform.
• The credit system makes the tool expensive.

Is Simplified Worth Investing In 2024?

Simplified AI is an all-in-one platform that takes care of all kinds of content creation – text, images, and videos.

The platform comes with 100+ unique templates that help you create and optimize content for social media, Google, YouTube, and almost any other publishing platform you can think of.

Overall, Simplified AI is a great tool for supporting your content creation process. 

However, my suggestion is to stay away from AI content marketing tools when it comes to creating long-form content; instead, use them to enhance your human-written content.

To churn out high-quality, long-form blogs, you need an expert human writer. AI isn’t the right solution for content generation.