Simplified is an all-in-one marketing software designed to simplify the workflow of modern marketing teams. 

It offers a comprehensive library of design, video, and copywriting templates, assets, and tools to streamline content creation, management, and collaboration. 

But, when I used Simplified, I realized there must be better alternatives in the market. 

So, after testing alternatives in 3 major content categories, I wrote this article for marketers looking for Simplified alternatives.

Why Do You Need a Simplified Alternative?

There’s no doubt that Simplified offers a broad suite of content creation tools, but it may not be as specialized or effective for SEO-focused content optimization compared to alternatives.

So here are some alternatives that can help you generate SEO-optimized content or help you optimize your existing content.

What are the Best Simplified Alternatives and Competitors

As Simplified is a diverse software offering lots of features, I decided to categorize alternatives based on different types of content:

• Design Generation
• Text-based content Creation
• Video Creation

Here’s a quick glance at all the alternatives in the category:

1. Artboard Studio –  An all-in-one graphic design tool.
2. Designs AI – AI-powered design tool that allows you to create various digital assets.
3. StarryAI – AI art generator app that lets you create unique images.
4. Writesonic – AI content creation platform offering an array of tools for generating high-quality content.
5. Writer.com – A full-stack generative AI platform.
6. Copy AI – AI writing tool that uses machine learning to generate various types of content.
7. Synthesia – AI video generation platform that allows you to create professional-looking videos from plain text, scripts, or PowerPoint presentations.
8. Invideo AI – Helps you turn text prompts into professional-quality videos in minutes.
9. Steve AI – Cutting-edge AI tool that transforms text into captivating video content

Best Simplified Alternatives for Design Generation

1. Artboard Studio

Artboard Studio is an all-in-one graphic design tool that simplifies the creation of stunning visuals for social media, ads, and more. 

It offers a vast range of templates and mockups, allowing users to pick, customize, and showcase their brand effortlessly. 

The tool automates repetitive tasks, resizes designs for any platform, and enables collaboration across teams and clients

Features

• Artboard Studio comes with a design editor similar to illustration tools like Photoshop, offering more control over design elements.
• Lets you create motion graphics with an advanced timeline editor and keyframes.
• You can reposition design elements automatically for different ratios, defining all details yourself.
• Export images at the size of your artboard or choose the 2X option as PNG or JPEG.

Pricing

Artboard Studio comes with a free plan that offers free mockup items and templates, 3 projects, and unlimited quick background removal features. But if you want extended limits and premium features, you can choose from two of the paid plans it offers:

• Lite: $15 per month
• Professional: 25 per month

Pros and Cons

✅ The platform offers great control over design elements.

✅ Comes with a vast collection of items useful for design.

✅ Lets you create reusable design elements, save, and organize multiple brand guidelines.

❌ The export options are basic but enough for most users.

2. Designs AI

Designs.ai is an AI-powered design tool that allows you to create various digital assets like logos, videos, banners, and mockups in just minutes. 

It uses algorithms to analyze data and provide recommendations for design elements, making it accessible to you even if you have no design experience. 

Features

• Leverages proprietary AI technology to generate unlimited logo variations and a full brand kit in just minutes.
• Offers a wide range of dynamic design templates for various graphic needs, including illustrations, icons, and more.
• Uses AI to generate images based on your input, such as text, images, or other design elements.
• Designs AI’s Color Matcher tool helps you select harmonious color schemes for your designs by analyzing the colors of your brand assets.

Pricing

Designs.AI has three paid plans to choose from:

• Basic: $29 per month
• Pro: $69 per month
• Enterprise: $199 per month

Pros and Cons

✅ 

❌ The trial to subscription is abrupt.

3. Starryai

StarryAI is an AI art generator app that lets you create unique images by inputting text prompts. 

It offers various features such as canvas size, runtime, and style selection. 

You can generate up to 25 images daily for free and have the option to upgrade to StarryAI Pro for unlimited generation and additional features.

Features

• Starryai uses neural style transfers and cutting-edge machine learning to create contemporary AI-driven art. You can input a text prompt and select a style to fine-tune your creation.
• Enables you to generate realistic visuals and art from natural language descriptions. This feature allows you to create a wide range of images, from simple graphics to complex designs.
• Supports the creation of blockchain-based tokens that represent unique digital assets (NFTs) like art, content, or media.
• The app provides various picture editing tools and filters to customize the generated images, giving you more control over your creations.
• Lets you select and generate multiple images at once, making it efficient for creating multiple assets or exploring different styles.

Pricing

Starryai comes with three paid weekly plans:

• Starter: $4.99 per week
• Unlimited Pro: $11.99 per week
• Unlimited Pro Max: $19.99 per week

The software also offers annual plans with a 20% discount.

Pros and Cons

✅ Clean and simple interface.

✅ Comes with a wide range of models and art styles.

❌ No monthly plan available; only weekly and annually.

Best Simplified Alternatives for Content Generation

❗ Disclaimer: In my opinion, you shouldn’t use AI software for text-based content generation (especially long-form content) that you plan to publish online and rank on Google. AI content marketing tools aren’t meant for that. Instead, use it in processes like – content ideation, research, optimization, and repurposing. Even if you use AI software for content generation, it’s better to take that content as inspiration and rely on human content to create better results that rank and convert.

4. Writesonic

Writesonic is an AI content creation platform offering an array of tools for generating high-quality content, SEO optimization, and engaging audiences. 

The software integrates with popular platforms like Airtable, HubSpot, and Google Drive, making it a must-try platform for marketers and content creators.

Related reading: Writesonic review

Features

• Helps you generate high-quality articles, blog posts, and other long-form and short-form content quickly.
• Rephrases words, summarizes articles, and rewrites existing copy to suit different styles and formats.
• Expand sentences to create more comprehensive content.
• Helps you create engaging product descriptions for e-commerce platforms.
• Offers a conversational AI chatbot, Chatsonic, which can chat with users, respond to questions, and generate content based on trending topics.

Pricing

The software comes with a free plan that lets you use almost all the features of the platform but with a few limitations. If you want premium features and eliminate limitations, you can go for its paid plans:

• Individual: $20 per month
• Teams: $30 per month per user
• Enterprise: Custom pricing

Pros and Cons

✅ The article quality compared to other AI generation tools is better.

✅ Has SEO-related features like an on-page SEO checker and keyword research.

❌ Can’t write accurate articles on technical or complex topics.

5. Writer.com

Writer.com is a full-stack generative AI platform that helps businesses build AI-first workflows. It combines expertise, creativity, and knowledge with the latest advancements in AI technology. 

It provides a secure enterprise platform for tasks such as content generation, summarization, and data analysis, ensuring high-quality output and accurate insights.

Related reading: Writer.com review

Features

• The platform allows you to deploy custom AI applications for various use cases, including digital assistants, content generation, summarization, and data analysis, without requiring extensive infrastructure setup.
• The platform lets you deploy custom AI applications for various use cases, like digital assistants, content generation, summarization, and data analysis, without requiring extensive infrastructure setup.
• Writer.com ensures high security and compliance with industry standards, including SOC 2 Type II, HIPAA, PCI, GDPR, and CCPA. It also features SSO, multi-factor authentication, and role-based permissions for secure access management.
• Writer.com facilitates co-writing with AI, which accelerates content creation and helps maintain consistency across all writing.

Pricing

Writer.com has a generous free plan that lets you generate 15K words and check 250K words (for AI generation). I was impressed by these limits because no other tool on the market currently offers such generous limits. 

Apart from this, if you want some premium features and want to onboard your team, select a paid plan Team that costs $18 per user per month.

The company also has an Enterprise plan that they can tailor to your needs.

Pros and Cons

✅ Being built upon GPT-4, it lets you analyze and generate images, even with its free plan.

✅ The generous limits on its free plan enabled me to test the platform thoroughly (I still haven’t exhausted the limit).

❌ No free plagiarism detection

6. Copy.ai

Copy AI is an AI writing tool that uses machine learning to generate various types of content, including blog headlines, emails, social media content, and more. 

It’s built on OpenAI’s GPT-3 large language model and offers features such as multilingual support, plagiarism checking, and customizable templates to help you streamline your content creation process.

Related reading: Copy AI review 

Features

• The platform offers pre-built workflows that deliver instant value and can be customized to suit specific business needs. You can also build your own workflows with ease, requiring no expertise in prompt writing.
• Copy AI offers a wide range of customizable templates for different content types, such as blog posts, social media posts, and product descriptions.
• The software works with major LLMs that have a zero-retention data policy, ensuring that your inputs are never used for training the AI.
• Allows you to generate content in their brand’s unique voice, ensuring consistency across all content.

Pricing

Copy AI comes with a free forever plan that offers 2,000 words in chat, access to ChatGPT 3.5 and Claude, and some basic features. But if you want to increase the limit, work with your team, and want premium features, you can choose one of the paid plans it offers: 

• Starter: $49 per month
• Advanced: $249 per month
• Enterprise: Custom pricing

Pros and Cons

✅ Great at creating high-quality content briefs.

✅ Good at writing drafts for short-form content like email copies, product descriptions, and social media posts.

❌ Requires you to double-check all generated content.

Best Simplified Alternatives for Video Creation

7. Synthesia

Synthesia is an AI video generation platform that allows you to create professional-looking videos from plain text, scripts, or PowerPoint presentations. 

It offers custom AI avatars, a vast library of video templates, and supports over 120 languages and accents. The platform is known for its efficiency, affordability, and ease of use.

Features

• Synthesia leverages AI to produce customizable videos featuring virtual presenters speaking in multiple languages and displaying different facial expressions.
• The platform supports over 120 languages, so you can create videos without the need for a live actor or actress who speaks the language.
• You can input your own text into the platform, and the AI will generate a lifelike voiceover in the language of your choice.
• The platform allows you to preview videos in real time, enabling adjustments and modifications as needed.

Pricing

Synthesia comes with a free AI video maker with limited functionality that lets you test the platform. But to use it regularly, you must upgrade to one of its paid plans:

• Starter: $22 per month
• Creator: $67 per month
• Enterprise: Custom pricing

Pros and Cons

✅ Lets you create videos quickly and saves time.

✅ Comes with over 65 pre-built video templates.

❌ Avatars lack different facial expressions that give an unrealistic feeling.

8. Invideo AI

Invideo AI helps you turn text prompts into professional-quality videos in minutes. 

With access to over 16 million stock media assets and AI-generated scripts, voiceovers, and editing capabilities, Invideo AI simplifies the video creation process and enables you to create engaging videos without any prior video editing experience.

Features

• Invideo AI has an intuitive drag-and-drop editor that helps you create videos without prior experience.
• The tool offers over 5,000 pre-made templates that you can easily customize for various use cases.
• Invideo AI includes AI-powered features such as script generation, voiceovers, and editing capabilities.
• The tool supports over 50 languages, making it easy to create videos in different languages.
• Invideo AI can clone voices to make videos sound like specific individuals.

Pricing

Invideo AI offers a free forever plan that lets you generate videos worth 10 minutes per week, 10 GB storage, 4 exports per week, and some basic editing features. To extend this limit and get premium features, Invideo has two paid plans to choose from:

• Plus: $25 – $250 per month
• Max: $60 – 600 per month

Pros and Cons

✅ Supports more than 50 languages.

✅ Allows real-time collaboration.

❌ The free plan has extremely limited features.

9. Steve AI

Steve AI is a cutting-edge AI tool that transforms text into captivating video content. It offers a range of features, including text-to-video, script-to-video, and audio-to-video capabilities, allowing you to create engaging videos with ease. 

Features

• Steve AI uses advanced AI algorithms to automatically generate videos from text, scripts, or audio files.
• The tool can convert any text, such as blog posts, scripts, or social media posts, into engaging video content.
• Steve AI can take a script and turn it into a fully produced video, handling all the video editing and production.
• The tool can convert audio files, like podcasts or voice recordings, into synchronized video content.

Pricing

Invideo AI’s free plan is a good place to start, but if you want to create amazing videos, I’d suggest you upgrade to one of its paid plans.

• Basic: $20 per month
• Starter: $60 per month
• Pro: $80 per month

Pros and Cons

✅ Offers a wide range of creative features and templates so you can create engaging videos.

✅ Can automatically convert text into natural-sounding voiceovers for the videos.

❌ You can’t easily switch between different templates once you start a project.

Wrapping Up

All the tools mentioned above are great alternatives to Simplified and successfully alleviate its drawbacks.

But how do you find out which alternative is right for you?

Well, there’s no better way than signing up for free trials and judging products for yourself.

But if you’re short on time, here are my top three choices from all categories:

1. Designs AI: Lets you create digital assets like logos, videos, banners, and mockups in just minutes. 
2. Copy AI: Generate content and automate recurring tasks with workflows.
3. Syntensia: Create professional-looking videos from plain text, scripts, or PowerPoint presentations.